The AI-Native CMO

I build AI-native marketing engines that turn attention into revenue for billion-dollar companies.

A decade plus leading marketing at venture-backed technology companies, from zero-to-one functions to organizations reaching billion-dollar valuations. Now building AI marketing infrastructure at Northstar Stack.

See the work What I am building now
$15BPeak valuation of a company whose marketing I led
1M+Followers and subscribers built across communities
Top 40Digital asset globally whose loyalty program I architected
300+Partnership and integration launches managed

Selected work

Zero to one, then scale.

Each of these started with a small team, an unproven category, and a number to move. The through line is the same: find the audience, earn attention that compounds, and connect it to revenue.

Story Protocol

Led marketing at an AI infrastructure company building the licensing layer for intelligence, backed by $140M from investors including a16z, Polychain, and Samsung Next. Helped build the go-to-market function and community engine behind a launch that reached a $15B fully diluted valuation. Architected the loyalty program behind one of the top-40 digital assets globally.

Secured coverage in TechCrunch and Variety, extending reach past the core technical audience into mainstream tech and entertainment.

Top 40Worldwide digital asset ranking

Scroll

Ran marketing and communications for a company valued at $1.8B. Built an audience of 800,000 to support early product releases and drove co-marketing campaigns that helped the platform pass a $1B milestone in assets held.

Coordinated more than ten founder speaking engagements and media placements to establish category authority.

800KAudience built to support launches

Supra

Directed a 12-person marketing team and a seven-figure annual budget at a 100+ employee B2B organization. Managed over 300 cross-functional partnership and integration announcements with institutions across finance, technology, and academia.

Led campaigns that raised $7.1M, and generated coverage in Nasdaq, Bloomberg, and Yahoo.

$7.1MRaised through marketing-led campaigns

Selected brands

Brands I've worked with.

Companies spanning AI infrastructure, consumer brands, enterprise software, and more.

Method

An engineering approach to marketing.

I trained as an engineer before I ran marketing teams, and I still take the problem apart the same way.

  • Every step of a funnel is a trade. A click, an email address, a demo, a credit card. People move forward only when what they get back is worth more than what they hand over. Funnels break at the step where that stopped being true.
  • Start from why the goal exists. Many goals get copied from other companies without anyone asking whether hitting them would actually help here. The easiest number to move is rarely the one that matters. Ask why until the answer holds.
  • Build the machine, not the campaign. I built a partnership launch system that ran hundreds of announcements across a team spread over 12 time zones, automated down to zero status meetings. Copy, design, approvals and partner coordination all ran asynchronously, and it was simple enough to hand to an associate in a single session.
University of Delaware

Bachelor of Engineering

University of Delaware

Expertise

Where the depth is.

Five layers, built over a decade plus. The AI layer on top is what makes the four beneath it move faster than they used to.

AI + AutomationThe multiplier

Prompt engineeringAI agents + agentic workflows AI content systemsMarketing automation AI personalizationPredictive analytics AEO

StackFrequent use

ClaudeChatGPTGrok BotLovablen8n SeedanceMakeGeminiHubSpot SalesforceMarketoTableauClayAsanaHeyGenOptimizely

Growth + DemandPipeline

GTM strategyDemand generationProduct-led growth Paid media + performanceABMCROLifecycle + CRM Analytics + attributionSEO

Brand, Content + CommunityAttention

Brand positioningContent strategyProduct marketing Community-led growthPR + mediaInfluencer + KOL

Leadership + OpsThe function

Team building + hiringBudget ownership Cross-functional leadershipPartnerships + BD Sales enablement

What I am building

Northstar Stack

The most talented team does not always win. Teams that should win on paper regularly lose to teams that execute better together. Marketing works the same way. Strong marketing teams underperform all the time, and rarely for a lack of effort.

The information marketing needs already exists elsewhere in the company. Sales hears the objections stalling deals, customer success knows why accounts churn, product knows what ships next. The instinctive fix is to schedule more time together, and it quietly backfires. Calendars fill, execution time disappears, strategy gets rewritten each week by whoever is loudest in the room, and teams drift into reacting to competitors instead of compounding their own advantage.

Northstar Stack removes the meeting as the primary transport layer. AI systems move the information continuously, and a shared dashboard keeps marketing's work and numbers visible to everyone, so alignment happens without spending the week getting aligned.

Visit Northstar Stack
Sales Customer Success Product Leadership Marketing Intelligence in Visibility out

AI Engine

How to Architect a World Class AI Marketing Engine

Deep dive into setting up the eight interconnected elements of an automated growth machine.

Explore the complete AI Engine

The Eight Elements of Growth
01InIntelligence
02StStrategy
03CrCreation
04DiDistribution
05PiPipeline
06LiLifecycle
07OaOperations + Automation
08MeMeasurement

Perspective

What I believe about marketing.

Positions I have arrived at from running the function, not from observing it.

Read all writing

Everyone Is a Marketer Until the Number Is Due

Marketing is the only function where everyone in the room believes they are qualified. Nobody overrules the engineers on architecture. The fix is not a better argument, it is shared evidence.

Read the essay

The Copier Is Always Behind

Redirecting at a competitor's visible campaign guarantees arriving one cycle behind, because their finished output is your starting input.

Read the essay

Kill the Status Meeting

The recurring slot whose only function is transferring information gets replaced by a system that does it continuously, and the reclaimed hours go to execution.

Read the essay

Who Owns the Number When the Funnel Breaks

Marketing and product argue about the same numbers because the funnel does not divide cleanly. It divides on control.

Read the essay

The next frontier

Search is splitting in two.

For twenty years the question was whether your page ranked. Increasingly it is whether your brand gets cited inside the answer a model generates, because a growing share of buyers never reach a results page at all.

Answer engine optimization is early enough that most companies have not started, which is exactly why it is worth starting now. The compounding advantage goes to whoever builds the citation surface first.

Read the full guide

42.8%Year-over-year growth in AI search visits, from 15.6B to 27.4BContently, 2026
~25%Of Google searches triggered an AI Overview in early 2026Conductor, 21.9M-search study
4.4×Conversion rate of AI-referred visitors versus traditional organicSemrush, 2025
3.4×More AI visibility captured by early adopters than late onesRevvGrowth AEO analysis, 2026

The AI Tool Arsenal

Many new AI tools are just noise. I test them so you can utilize the best ones.

Dozens launch every month and sorting the wrappers from the genuinely useful ones eats hours. Every issue puts the new arrivals into three piles, use it, watch it, skip it, with the reasoning and where each one earns a place in a real stack.

Occasional, no more than weekly. Unsubscribe any time.

Contact

Building something that needs marketing to work like a system?

Tell me what you are trying to fix. The more context you give, the more useful my reply can be.